About Us

Welcome!
We are Aut Couture.
We are an autistic led fashion and lifestyle brand that celebrates neurodiversity.
Our story begins in a coffee shop... On one of my (fairly regular) trips to get my caffeine fix and maybe getting some creative inspiration, I was stuck in a queue. Now that may seem uneventful to some, but for me, my autistic experience informs my heightened sense of personal space and sometimes anxiety. Think of it being like a car driving so close behind you that you might have a crash if you stop. It makes you uncomfortable and might even cause you to panic.
I decided that I needed something that told be people that I am autistic and preferred a bit of space. Whilst I may often look 'okay,' I can get overwhelmed. I thought enough was enough and set myself the task of designing a one-off t-shirt that would hope to help people understand more about my, and others', experiences.
A bold move? Maybe. But calling myself autistic isn't negative (far from it!) and neurodiversity is the natural variation of brains...so what's the harm?
Knowing the coffee shop origin of our story, it was only fitting that my brother acted as he always does, as a filter for my creative project pandemonium. We had a chat and ground up the grains of an idea until it became a fully-roasted brand; Aut Couture.
I still have to deal with queues day-to-day but now I can proudly declare that I'm autistic. So can you with this clickable collection of clothes!
Remember: A 'normal' brain is not fit for purpose...but our clothes are!
Callum - Founder of Aut Couture
Did we mention that our founder, Callum, did a TEDx Talk?? Take a look!

Autistic Led; It's more than a t-shirt.
Red, Taupe and Gold make up this amazing design by Shark Attack Design

The trio of positive community colours; gold, red and taupe. Wear them with pride!
